John Attridge is a passionate advocate for helping business owners unlock the untapped potential of their spare capacity, a significant hidden asset. With a
deep understanding of the importance of maximizing revenue, John offers a free obligation-free measurement to identify missed opportunities for growth. Recently
honored with the prestigious “Legend” status by the International Reciprocal Trade Association (I.R.T.A) for his lifelong dedication to business, John’s best-selling book, “Business Blunders and Bloody Great Ideas,” sparks conversations among leaders as it delves into the challenges businesses face and why 50% of
ventures fail.

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book session with JOHN ATTRIDGE

All Sessions by JOHN ATTRIDGE

Day 1 - July 12, 2023

2:30 pm-3:00 pm

Becoming Carbon Zero

John was recently designated the “Legend” status at
the annual meeting of the International Reciprocal Trade
Association [ I.R.T.A ] for his lifelong service to business
. His best selling book “ Business blunders and bloody
great ideas “ has stirred debate among business leaders
due to it’s focus on the dumb stuff some people in
business do to survive despite their best efforts not to –
it also covers why 50% of business ventures fail !


Keynote Forum
July 12, 2023

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